Essential Oil Packaging
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Essential Oil Packaging 🌿
Packaging Design, 2020
Soul Wellness is an imaginary wellness company I created to provide natural products to soothe your soul. I love using essential oils but find that most of them on the market don’t have design appeal. I created unique, elegant bottle packaging that stands out on the shelf with organic line drawings that complement the blends scent. While the design is simple, I implemented bold color choices to evoke certain emotions and utilized playful descriptions to grab your attention. Soul Wellness packaging is marketed to those that are seeking sleek, sophisticated, natural essential oils that lift your spirit and make you feel good. The “Feelings Collection" set includes 6 diffuser essential oil blends curated to your different moods.
Tools: Adobe Illustrator, Adobe InDesign
Scroll for my design process & style guide ↓
Style Guide
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Logo
Soul Wellness focuses on the individual so I wanted to create a logo that was personable and a little playful. This brand emphasizes your mind, body, and soul so I wanted to find a way to integrate those ideals.
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Box Color Palette
The box color palette is a twist on the classic black and white style. I paired the black with this warm yellow-y cream color to have a natural feel. This box is inspired by old apothecary drawings and this cream is reminiscent of “aged” paper. I also wanted the box to be neutral so when you open it up you get a burst of color from the “feeling” blends inside.
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Typography
When I found the “Monarcha” typeface, I knew instantly that this was the perfect font for this brand. It is a playful serif that has beautiful movement and an organic nature.
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Box Pattern
This pattern is inspired by vintage apothecary sketches. The pattern uses organic lines and elements from some of the essential oil blend.
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Bottle Color Palette
These colors are bright, fun, and different than the typical essential oil labels on the market. Each color pairs with the mood and blend inside the bottle.
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Bottle Illustrations
Organic line illustrations found on each of the bottle to add a subtle dimension to each label. This was also a great way to highlight prominent scents in each bottle.