Access Logo
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Access Logo 💻
Logo Design, 2022
Logo Design for the company Amobee’s Access department. My design team and I each created and workshopped our versions of the Access logo. Each round, I took my teammate’s feedback & critique and implemented it into my design round. In the end, a couple logos were chosen to have all of access vote & choose which they wanted to represent access. My logo was selected.
Tools: Adobe Illustrator
Scroll for my design process & style guide ↓
Style Guide
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Logo
This logo captures all access tries to be. The access logo was created with the four parts of access in mind. We wanted to highlight the ‘e’ piece of who we are as access because we as access are the experts. This is what sets access apart. In terms of design, the letter ‘e’ is made up of for main color pieces that represent each of the 4 parts of access. These main pieces overlap creating a blended color in between each piece. This creates a bridge between colors which represents the unity and connection access access.
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Color Palette
The dark blue is one of Amobee’s main colors in their branding. I used this for the letters so it would feel connected to Amobee. This color when paired with the bright colors in the ‘e’ acts as a neutral while still complimenting the bright colors. The colors of the ‘e’ I wanted bright and warmer toned. The overlapping colors between each main color block signifies how each 4 parts of access overlap, move, and work together.
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Typography
The Sofia Pro Soft typeface used due to the open and rounded structure. This adds a level of softness & friendliness to the logo.