Black Friday 360 Marketing
🎄
Black Friday 360 Marketing 🎄
2023
I was the lead design on Pottery Barn’s 2023 Black Friday 360 Marketing Assets. Developing and delivering site, social and email assets. I worked cross-functionally in collaboration with the site, brand, & copy team.
Project Deliverables: Email, Site Page, Display Ads, Paid Social Ads, Organic Social IGS, App Banners & Push Notifications.
Tools: Figma, Adobe Premier Pro, Adobe Effect Effects
See below for examples of my work ↓
Paid Social Ads
These video paid ads ran from Black Friday through Cyber Monday. Linking strategy: all sale
Ad types: Paid Collection Ad, IGS and In-Feed Paid LPP Video
Tools: Figma, Adobe Effects.
Website Homepage
Desktop and Mobile Site Homepage
Display Banners
Sizes: 160x600, 300x250, 300x600, 728x90, 970x250
